PHILADELPHIA — May 29, 2009 — Jack Horner Communications Inc. (JHC), a full-service public relations and marketing communications agency, and its client, Parata Systems, have won the 2009 Bronze Anvil Award for “Best Press Kit” from the Public Relations Society of America (PRSA). This is the agency’s seventh PRSA Anvil Award.

The press kit was part of Parata’s “Prescription for Disaster” campaign—designed to raise awareness about prescription errors and the role pharmacy automation plays in preventing deadly mistakes. The Anvil-winning entry was an oversized mailing tube disguised to resemble a personalized prescription vial that creatively housed the campaign’s news release, survey summary, spokesperson fact sheet and b-roll.

Parata Systems, based in Durham, N.C., was founded in 2001 and offers industry-leading pharmacy automation and technology solutions that improve consumer safety and convenience. JHC has served as Parata’s agency of record since 2007.

“This award is validation of our strong relationship with Jack Horner Communications,” said Nanette Kirsch, senior director for marketing communication for Parata Systems. “It recognizes that the work JHC is doing with Parata is exceptional by national standards across their industry and ours.”

“Our collaboration with Parata’s terrific marketing team made this win possible for our agency,” said Jack Horner, president of JHC. “We are grateful for this opportunity and for the chance to help Parata further its safety messages.”


ABOUT JACK HORNER COMMUNICATIONS INC.
Jack Horner Communications Inc. is a full-service, award-winning public relations and marketing communications agency, established in 1992. The agency services a diverse client roster representing a wide range of products, services, issues and opportunities. Clients include H.J. Heinz Company, PPG, Carnegie Mellon University, Parata Systems, Tozour Energy Systems, Philadelphia Marketplace and many others. For more information, visit www.jackhorner.com, and follow us on Twitter at jackhornercomm.