Adler School of Professional Psychology
The oldest independent school of psychology in North America with campuses in Chicago and Vancouver, the Adler School of Professional Psychology teamed up with JHC to launch a new graphic identity for the school. After the design process, Adler needed to share their new graphic identity and message with staff, students and alumni. JHC designed a creative vehicle to debut the newly designed logo—a sun catcher accompanied by the tagline – “Seeing things differently.” The colors and sun catcher image followed through on a number of corresponding products for the school.